Hi, I'm Lisa.

It started with a sneeze at my daughter's wedding.

Then a cough during a work presentation. Then every time I laughed too hard with friends.

I tried everything. Pads that bunched. Period underwear that leaked sideways. "Maximum absorbency" products that couldn't handle a single cough.

My doctor said it was "normal for my age." I was 54.

I wasn't looking for normal. I was looking for my life back.

So I stopped waiting for someone else to solve it. I spent 2 years researching fabrics, testing prototypes, and talking to hundreds of women who felt exactly like me—invisible, dismissed, and tired of compromising.

What I learned: most "leakproof" underwear was designed for periods. Slow drips. Not the fast, sudden gushes we actually deal with.

That's why I built something different.

Not to "manage" incontinence.
To forget about it entirely.

Today I wear white pants again. I laugh without crossing my legs. I say yes to road trips.

And every time a customer writes to tell me she danced at her granddaughter's wedding or finally slept through the night—I remember exactly why I started.

Because we deserve better than "normal for your age."